当下教学与实际差距大,而社会需求瞬息万变,迫使传统教育进行改革。教育应注重学生经验,加强学科渗透,使学生通过亲身实践,发展收集与处理信息能力、综合运用知识解决问题的能力和合作交流的能力,增强社会责任感,并逐步形成创新精神与实践能力。《客户关系管理》课程改革是本着“以学生为主体,分层教学、分类指导、分组教学”的教学理念,以优化课程体系和教学内容为途径,建立有利于学生选择性学习的课程结构;以转变育人观念为核心,推动教学方法与手段的改革,建设优质高效课堂; The current teaching and the actual gap, but the ever-changing social needs, forcing the reform of traditional education. Education should lay stress on students’ experience and enhance the penetration of disciplines so that students can enhance their sense of social responsibility and gradually develop their innovative spirit and practical ability through hands-on practice, developing the ability to collect and process information, comprehensively applying knowledge to solve problems and cooperation and exchange. The reform of “Customer Relationship Management” curriculum is based on the teaching concept of “taking students as the main body, teaching in different levels, guiding by categories and teaching in groups”, and by optimizing the curriculum system and teaching contents, establishing a system that is conducive to students’ selective learning Curriculum structure; to change the concept of education as the core, to promote the reform of teaching methods and means to build quality and efficient classroom;