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问:不少安全产品企业将自己的产品扩展到了安全市场的各个领域,从防火墙、防毒软件、入侵检测,几乎是什么产品都拥有。然而,用户在选择安全产品时,选择的品牌却往往都不是这样的企业,而是选择在各个安全领域有突出优势的多家企业进行集成,这是为什么呢?答:举个例子来说,在购买家电的时候,谈到高端彩电时大家会立刻想到索尼,而如果要购买的是洗衣机,首先会想到的是西门子。其实,对于各个行业来说,真正有实力的企业都会有其在某—领域有相当竞争力的产品,这也是这个企业能够立足于市场的根本,但不太可能在每个领域都能最好。
Q: Many security products companies will expand their products to all areas of the security market, from the firewall, anti-virus software, intrusion detection, almost what products have. However, when choosing security products, users often do not choose such brands but choose to integrate multiple enterprises that have outstanding advantages in various security fields. Why? Answer: For example, When buying appliances, when it comes to high-end color TV, we immediately think of Sony, and if you want to buy a washing machine, the first thing that comes to mind is Siemens. In fact, for all industries, the real strength of the enterprise will have its own field in a very competitive product, which is the enterprise can be based on the market fundamentals, but unlikely to be the best in every field .