以震后赴川入境旅游者作为研究对象,采用SPSS13.0处理数据,分析调查人口学特征;因子重要性排序揭示了旅游动机的差异性;主成分因子分析缩减了变量的数量的同时,也在一定程度上反映了不同变量之间的关系。从海外赴川旅游者视角所获取的重要研究结论对促进震后四川旅游发展、提升四川旅游形象以及开拓入境旅游市场具有重要理论及现实意义。 Taking the inbound tourists who went to Sichuan after the earthquake as the research object, the data were processed by SPSS13.0 and the demographic characteristics were investigated. The ranking of the importance of the factors revealed the differences in tourism motivation. The principal component factor analysis reduced the number of variables and To a certain extent, reflect the relationship between different variables. The important conclusions drawn from the perspectives of tourists from overseas to Sichuan have important theoretical and practical significance to promote the tourism development in Sichuan after the earthquake, enhance the tourism image in Sichuan and open up the inbound tourism market.