在服装营销教学的过程当中进行教学思维的转换对于培养服装专业人才具有非常重要的意义。在教学过程中引进营销实践的教学方法能够让学生学到更多的营销技巧,提高学生的实践能力,并且还能够给服装专业提供更多的发展视角。本篇文章主要讲的是将营销实践应用到学生的学习过程中,从而全面提高学生的学习能力和专业素养。 In the course of teaching of apparel marketing, the transformation of teaching thinking is very important for cultivating professional talents in apparel. Introducing marketing practices into the teaching process will allow students to learn more marketing skills, enhance students’ practical abilities, and provide more perspectives to the apparel industry. This article is mainly about the application of marketing practice to students ’learning process, so as to improve students’ learning ability and professional accomplishment.