文化是指一个群体普遍默认的,发自内心认同的共识,是贯彻企业发展始终可知可感但未必可见的一种隐形的“共识和约束力”。随着以知识经济为主导的新经济时代的发展,文化已经成为市场营销的重要战略资源,成为企业竞争制胜的关键要素。在企业的成长中发挥着不可或缺的推动作用,是企业内部厚重的经营之“道”。 Culture refers to the consensus of a group of people that is generally acquiescent and originates from the inside. It is an invisible “consensus and binding power” that is always perceptible but not necessarily visible to enterprises. With the development of a new economic era dominated by the knowledge-based economy, culture has become an important strategic resource for marketing and has become a key element in winning the competition of enterprises. In the growth of enterprises play an indispensable role in promoting, is the heavy operation of the enterprise “Road ”.