能否让电视节目作为一种特殊的商品进入流通领域,更好地发挥其经济效益和社会效益?从刊物发表的文章来看,理论界对此的看法是趋于一致,予以肯定的。但是,电视节目市场由谁来办?怎样办好?却涉及不多。我认为,对“城市电视台节目复制交换中心”进行改革,成立节目交易服务中心,乃是创办电视节目市场的一条很好的路子。在改革开放政策的指引下,我国商品经济发展迅速,人们的商品意识大大增强,大 Whether television programs can enter the circulation field as a special commodity and make better use of its economic and social benefits? According to the published articles, theorists think that it is consistent and affirmed. However, who should do the television program? How to do it? In my opinion, the reform of the “city television program replication exchange center” and the establishment of a program transaction service center are a good way to set up the television program market. Under the guidance of the policy of reform and opening up, the rapid development of China’s commodity economy has greatly enhanced people’s awareness of goods. Large