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随着中国-东盟自由贸易区建设的逐步加强,东盟国家已成为中国企业“走出去”的重点地区之一。只有在对东盟十国投资硬环境、投资软环境比较分析的基础上,我国企业才能实施正确的“走出去”战略。本文通过对东盟十国投资硬环境、投资软环境的分析结论是,新加坡的投资环境最好,投资风险是最小的,其次为马来西亚和泰国,印尼、缅甸、柬埔寨和越南等国的风险是比较大的。针对不同的投资环境,本文提出相应的企业“走出去”战略。
With the gradual strengthening of China-ASEAN free trade area construction, ASEAN countries have become one of the key areas for Chinese enterprises to “go global”. Only on the basis of a comparative analysis of the hard environment for investment in ASEAN 10 countries and the soft environment for investment, can Chinese enterprises implement the correct strategy of “going out”. This paper analyzes the hard environment for investment in the 10 ASEAN countries, soft investment environment concluded that Singapore’s investment environment is the best, investment risk is the smallest, followed by Malaysia and Thailand, Indonesia, Myanmar, Cambodia and Vietnam, the risk is relatively large of. According to different investment environment, this paper puts forward the corresponding strategy of “going out”.