伴随着经济全球化、经济网络化趋势的日益明显,品牌对企业的重要性日益突出,企业间的竟争,已明显的表现为品牌的竟争。普洱茶加工企业要在当今竟争激烈的市场中做大做强,实现可持续发展,必须加强品牌创新,使企业品牌能不断适应时代的变化和科技的进步,不断寻求新的发展。 With economic globalization and increasingly obvious economic network trend, the importance of the brand to the enterprises has become increasingly prominent. The competition among enterprises has clearly manifested itself in the brand competition. Pu’er tea processing enterprises should become bigger and stronger in today’s highly competitive market and achieve sustainable development. They must strengthen their brand innovation so that their brands can constantly adapt to the changes of the times and the progress of science and technology and constantly seek new development.