农村现代化是制约中国现代化发展的关键因素,帮助农村经济发展,大力促进农村电子商务平台和渠道建设成为加速现代化进程的重要途径。本文从农产品地理优势出发,以原产地形象为切入点,探讨电商平台和渠道建设过程中原产地形象对农产品电子商务发展的促进作用。 Rural modernization is the key factor that restricts the development of China’s modernization. It is an important way to help the development of rural economy and vigorously promote the construction of rural e-commerce platforms and channels to speed up the modernization process. This article, starting from the geographical advantages of agricultural products, takes the image of the country of origin as an entry point and explores the promotion role of the image of the country of origin in the e-commerce development of agricultural products in the e-commerce platform and channel construction process.