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对于过滤互联网视频广告功能是否构成不正当竞争行为由于2013年合一公司诉金山安全公司等不正当竞争案(以下简称猎豹浏览器案)而受到较大关注,并在近年出现了许多类似案件。同时,在德国出现的类似案例,却得到了与我国完全相反的判决。本文认为商业模式本身仅构成法益而非权利,在个案中应允许对于“免费+广告”的商业模式进行革新以促进技术创新等。特别是在日益强调创新以及消费者利益的趋势下,宜将消费者利益、是否有利于创新、主观是否存在恶意如是否具有针对性等多方面因素进行充分考量以认定是否构成不正当竞争行为,而不应一味认定提供具有过滤互联网视频广告功能的工具均构成不正当竞争。
It is noticed that the act of filtering unfair competition in Internet video ads has drawn much attention due to unfair competition cases such as the one-of-a-kind company v. Jinshan Security Company in 2013, and many similar cases have emerged in recent years. At the same time, a similar case in Germany was found to be completely contrary to my own. This paper argues that the business model itself only constitutes the legal benefits rather than the rights. In the individual cases, the business model of “free + advertising” should be allowed to innovate to promote technological innovation. Especially under the trend of increasing emphasis on innovation and consumer interests, it is advisable to fully consider the interests of consumers, whether they are conducive to innovation, the subjective existence of malfeasance, whether targeted, and so on to determine whether it constitutes unfair competition, And should not blindly assume that the provision of filtering Internet video advertising tools constitute unfair competition.