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本文以曼秀雷敦品牌下出品男士用品和女士用品的外观包装的差异特征为研究目的,运用设计符号学的相关原理为理论基础,深入探讨了男士用品和女士用品的设计语言的差异。通过对市场调研收集的相关数据,本文研究了曼秀雷敦所出品的洗护用品的设计包装以及其产品文化。从而找到在曼秀雷敦洗护用品的包装上所体现出来的男女之间的差异以及他们所用的设计语言的不同。最后得出了曼秀雷敦洗护用品的包装在男女差异上色彩已经字体上的不同。
In this paper, the difference characteristics of appearance packaging of men’s products and ladies ’products under Mentholatum brand are studied for the purpose of research. Based on the related principles of design semiology, the differences of design language between men’s products and ladies’ products are deeply discussed. Through the relevant data collected from market research, this paper studies the design packaging and the product culture of the toiletries products produced by Mentholatum. To find the differences between the men and women reflected in the packaging of Mentholatint toiletries and the differences in the design language they use. Finally came to Mentholatum toiletries packaging differences in the color difference between men and women have different fonts.