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市场营销对发展经济技术水平,扩大销售量具有至关重要的意义。随着我国社会经济水平的不断发展与进步,社会对市场营销人才的需求越来越大。在教学过程中,教师如何根据当前市场经济的需求,对学生的推销技术进行培养将直接关乎到学生踏入社会的表现与发展。传统的教学模式是否还能满足当前的市场经济的需求?本文主要对《现代推销技术》的课堂教学模式的改革进行分析。
Marketing for the development of economic and technological level, expanding sales is of crucial significance. With the continuous development and progress of our country’s social and economic level, the demand for marketing talents in the society is increasing. In the process of teaching, how to train the students’ marketing skills according to the needs of the current market economy will directly affect the performance and development of students entering the society. Whether the traditional teaching mode can still meet the needs of the current market economy? This article mainly analyzes the reform of the classroom teaching mode of “modern marketing technology”.