文化生产是一种创新性生产,是文化资本调节着的特殊性生产,是经济效益与社会效益互动互生的复合型生产,它包括内容含量、意义指向和物质载体三个层次。文化产品是满足人们需求的各类文化载体和形式多样的文化服务,它具有创意性、价值的层次性、价值的持久性、调控手段的复杂性等特点。 Cultural production is a kind of innovative production, which is a special production regulated by cultural capital. It is a compound production in which economic and social benefits interact with each other. It includes content, significance and material carrier. Cultural products are all kinds of cultural carriers and various forms of cultural services that meet people’s needs. They are creative, hierarchical in value, persistence of value and complexity of regulatory measures.