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“舆情”是一个具有中国特色的概念,它从中国特有的文化土壤中产生。比较舆情与舆论,二者在主体、本体以及产生、传播、发展的空间等方面有不同之处。随着网络技术的产生与发展,舆情的隐性部分在互联网空间中更容易呈现,也可以通过数据抓取、分析等方式对舆情进行监测。在这样的情况下,舆情逐渐商品化,从而催生出舆情产业,也引发出舆情研究热现象。
“Public opinion ” is a concept with Chinese characteristics, which originated from the unique cultural soil of China. Compared with public opinion and public opinion, the two differ in their main body, ontology and the space of production, dissemination and development. With the emergence and development of network technology, the hidden part of public opinion is more easily presented in the Internet space. Public opinion can also be monitored through data capture and analysis. In such circumstances, public opinion gradually commercialized, giving birth to the public opinion industry, but also led to the phenomenon of public opinion research hot phenomenon.