在美国著名财经杂志《商业周刊》(Buslnes Weekly)和全球最权威的品牌咨询机构英国国际品牌集团联合公布的2003年度全球品牌100强排行榜上,亚洲地区的8个上榜品牌中只有一个是非日本品牌—韩国三星(Samsung)。三星是除欧、美、日三大传统经济体之外第一个连续4次冲入世界品牌百强的亚洲品牌,其品牌价值由2002年的83亿美元增加到2003年的108亿美元,上升了31%,排名第25位,甚至超越了丰田、本田、任天堂 At the 2003 Global Top 100 Brands List jointly announced by Buslnes Weekly, a well-known financial magazine in the United States, and the British international brand group, the world's most authoritative brand consulting agency, only one of the eight brands listed in Asia is non-exclusive Japanese brand - South Korea's Samsung (Samsung). Samsung is the first Asian brand to enter the top 100 brands of the world four times in a row in addition to the three traditional economies of Europe, the United States and Japan. Its brand value increased from 8.3 billion U.S. dollars in 2002 to 10.8 billion U.S. dollars in 2003, An increase of 31%, ranking No. 25, and even beyond Toyota, Honda, Nintendo