一、概况 我国的家电行业应该说是从80年代初开始起步的,随着我国十多年的改革开放,它经历了起步、发展、成熟阶段,家电市场到目前已形成一个成熟稳定的市场。随着我国人民生活水平不断提高和消费观念的变化,追求高层次的享受,向发达国家看齐在一部分人中已成为现实;在追求物质享受的同时,对精神上的追求已成为时尚。高档耐用消费品,尤其是进口高档消费品已成为越来越多的青年人争购的对象。 I. Overview China’s home appliance industry should be said to have started from the early 1980s. With more than ten years of reform and opening up in China, it has gone through a period of development, maturity, and maturity. The home appliance market has now formed a mature and stable market. With the continuous improvement of the people’s living standards and changes in consumer attitudes, the pursuit of high-level enjoyment and the sympathy with developed countries have become a reality in some people. While pursuing material enjoyment, the pursuit of spirituality has become fashionable. High-end durable consumer goods, especially imported high-end consumer goods, have become the object of more and more young people.