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我国旅行社行业的发展现状和行业所处的宏观环境已使我国旅行社产业结构的调整势在必行。在阐述旅行社产业组织合理化目标的基础上,本文从竞争秩序政策、促进有效竞争政策以及中小企业政策方面探讨了如何实现我国旅行社产业结构的合理化。
The development status of China’s travel agency industry and the macroscopic environment in which the industry is located have made the adjustment of the industrial structure of travel agents in our country imperative. On the basis of expounding the rationalization of travel agency industry organization, this paper discusses how to rationalize the industrial structure of travel agency from the aspects of competition order policy, promotion of effective competition policy and policy of small and medium-sized enterprises.