目前,在一二级市场外资品牌往往占据着主流地位,中小休闲食品企业在终端表现力、品牌影响力等各个方面与一线品牌有着巨大差距。其中,一二线休闲食品品牌大多都是外资品牌。虽然一部分优秀的国内企业也在一二级市场获得一定份额,但整体上市场份额相对 At present, in the first and second-tier markets, foreign-funded brands often occupy the mainstream status. Small and medium-sized snack foods enterprises have a huge gap with first-line brands in terms of terminal performance, brand influence and other aspects. Among them, most of the second and second tier snack food brands are foreign brands. Although some outstanding domestic enterprises also gain a certain share in the primary and secondary markets, the overall market share is relatively