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近日,全球两大广告巨头阳狮集团(Publicis Groupe)和宏盟集团(Omnicom)宣布合并,一举超越WPP集团成为世界第一大广告集团。回首国外广告传媒业的收购整合,早在上个世纪70年代就已拉开了序幕,而中国本土企业的整合则刚刚开始中国广告传媒业进入整合期前的现状目前中国广告公司数量超过20万家,大多数都是“家庭作坊”式经营,规模小,实力弱。即便是上市公司,如:蓝色光标、省广股份以及海外上市的中视金桥和昌荣传播等依然有很大的提升空间。
Recently, the two major global advertising giants Publicis Groupe and Omnicom announced the merger, in one fell swoop surpass WPP Group to become the world’s largest advertising group. Looking back overseas mergers and acquisitions of advertising media industry, as early as the 70s of last century has kicked off, while the consolidation of local Chinese enterprises have just begun China’s advertising media industry into the status quo before the integration period At present, the number of Chinese advertising companies more than 200,000 Home, most are “family workshop ” type of operation, small-scale, weak strength. Even listed companies, such as Blue Cursors, Guangdong Guangguang and overseas listed Zhongqiao Jinqiao and Changrong Broadcasting still have much room for improvement.