随着中国经济全球一体化进程的加快以及经济实力的快速提升,中国许多产业的运行环境发生了巨大变化,企业竞争全面升级,营销力很大程度上已成为企业核心竞争力。营销理念和行销手段的落后,也是一种落后,落后就要挨打。“谁把握营销机遇,谁就将赢得市场”。营销成功与否直接关乎企业存亡,已成为不争的事实。 With the acceleration of China’s economic globalization and the rapid increase in economic strength, the operating environment of many industries in China has undergone tremendous changes. Enterprise competition has been fully upgraded, and marketing power has largely become the company’s core competitiveness. The backwardness of marketing concepts and marketing methods is also a kind of backwardness and backwardness. “Whoever grasps marketing opportunities will win the market.” Whether marketing success is directly related to the survival of the company has become an indisputable fact.