论文部分内容阅读
“您要买便宜的空调,就买奥克斯吧。它是我们商城最便宜的。”大中电器北京大望路店漂亮的导购小姐不容分辩地说道,“虽然奥克斯便宜,但质量您请放心。进大中的产品,都是经过严格测试,质量不错才给进的。”一脸真诚的导购小姐,显然有“王婆”之嫌,但在她的极力推荐背后,却隐藏着格力、海尔、奥克斯、美的等空调企业间你死我活的价格大战。在中国,不仅在空调行业价格战硝烟弥漫,被认为吸尽了行业最后一滴血的价格大战,几乎所有主流产业都在上演。在这一场场生死较量中,控制与反控制、排挤与反排挤、打压与反打压,凡此种种的游戏,天天都在演绎着扑朔迷离的新脚本。
“You buy a cheap air conditioner, buy Oaks it.It is the cheapest mall. ” Dazhao Road, Dazhong Electric store Dazhao beautiful lady indisputably said, “Although the Oakes is cheap, but the quality you can rest assured Into the large and medium-sized products, are to undergo a rigorous test, the quality is good to give into. ”A look of sincere shopping guide lady, apparently “ Wang Po ”suspicion, but behind her highly recommended, but hidden Gree, Haier, Oaks, the United States and other air-conditioning business between the price of your life and death battle. In China, not only was the price war in the air conditioning sector filled with smoke, it was considered as the price war in which the last drop of blood in the industry was exhausted, with almost all mainstream industries staged. In this contest of life and death, control and anti-control, crowding and anti-crowding, suppression and anti-pressure, all these kinds of games, every day in the interpretation of a complicated and confusing new script.