翻看南岳近五年的发展史,两组数据,值得人们深刻品味。第一组是牵动着众多神经的“硬”数据,即南岳接待的游客人数:2000年至2004年依次为210万、225万、240万、270万、285万人次。另一组是不太为人熟知的“软”数据,即宣传南岳的发稿数量:从2000年约800篇(条)到2004年2000篇(条)。出现了广播里常听到南岳,电视里常看到南岳,报纸上常读到南岳,网上常点到南岳的好形势。对南岳而言,两组齐头并进的数据,有着千丝万缕的关系,蕴含着众多重铸南岳品牌形象的动人故 Looking Nanyue history of nearly five years of development, two sets of data, it is worth people profound taste. The first group is “hard” data that affects many nerves, that is, the number of tourists hosted by Nanyue: 2.1 million, 2.25 million, 2.4 million, 2.7 million and 2.85 million from 2000 to 2004 respectively. Another group is less well-known “soft ” data, that is, publicity Nanyue number of articles: from about 800 in 2000 (articles) to 2000 in 2000 (articles). Nanyue often appeared on the radio, often seen on television Nanyue, Nanyue often read in the newspaper, the Internet often point to the good situation in Nanyue. For Nanyue, the two groups go hand in hand with the data, with inextricably linked, contains many moving recast Nanyue brand image