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效益是企业的生命。要打造中资寿险公司的核心竞争力 ,诚信、服务、品牌是诸多核心竞争力因素中最关键的三大要素。通过实践探索和理论认证 :诚信、服务、品牌三元素的融合联动 ,以求得诚信最大化 +服务最大化 +品牌最大化 =保险利润值最大化 ,这对中资寿险公司求生存、谋发展将起到至关重要的作用。福建人寿保险公司 12个支公司的情况 ,有力地论证了诚信、服务、品牌在寿险公司核心竞争力中的作用 ,必须以“三元素”为基础 ,建立寿险公司的信用服务体系。
Benefit is the life of the enterprise. To build the core competitiveness of Chinese life insurance companies, honesty, service and brand are the three most crucial elements in many core competitiveness factors. Through practical exploration and theoretical certification: Integrity, service, brand integration of the three elements of linkage in order to maximize the credibility of the maximization of services + Maximize the brand = maximum profit insurance, which life-style Chinese life insurance companies and seek development Will play a crucial role. The situation of 12 branch companies of Fujian Life Insurance Company strongly demonstrates the role of integrity, service and brand in the core competitiveness of life insurance companies. The credit service system of life insurance company must be established based on “three elements”.