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2013年上半年,前十广告主中仅可口可乐广告投放出现负增长,其它九位重量级广告大户还是对电视广告投放信心十足,广告投放同比增幅普遍高于16.6%这个2013年上半年电视广告同比增长幅度。快消品全线扩张式投放,2013年度电视广告投放前十广告主100%全部来自快消品企业。1~5位地位牢固,6~10位换位频繁2012年黑马加多宝、中美史克后力不足,跌出榜单。传统大户哈药集团跌出榜单,结束了其在中国广告市场十几年的前十龙头地位。
In the first half of 2013, Coca-Cola posted the only negative growth in advertising among the top ten advertisers, while the other nine major heavyweight advertisers remained confident in the delivery of television advertisements. Advertising sales generally increased by more than 16.6% on a year-on-year basis. The first half of 2013 saw a year-on-year increase in the number of television commercials Magnitude. FMCG across the board expansion, the first ten TV ads in 2013 advertising 100% all from FMCG. 1 to 5 position firm, 6 to 10 frequent transposition in 2012 Black Horse plus more treasure, Sino-US Shi Ke insufficient strength, fell out of the list. Traditional big group Harbin Pharmaceutical Group fell out of the list, ending its top ten leading position in the Chinese advertising market more than 10 years.