在产品包装设计过程中,设计的表现手法呈现为多种表达形式。“留白”作为中国传统绘画的独特艺术形式,延续到了当今产品包装设计领域中并得以传承。留白这一表现手法与当代产品包装设计相结合,使产品包装设计的主题与目的更加突显。因此,本文深入研究留白在产品包装设计中的应用。 In the process of product packaging design, the performance of the design approach presented in a variety of forms. As a unique art form of traditional Chinese painting, “Blanching” has been extended to the current product packaging design field and inherited. The combination of this performance technique with contemporary product packaging design highlights the theme and purpose of product packaging design. Therefore, this paper studies the application of blankness in product packaging design.