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人类健康永远是被关心重视的议题,医疗事业如何发展,关系人们民生幸福颇钜,因此医疗发展的趋势应该是大家探讨的重点。市场的演化观念从生产观念-产品观念-销售观念-行销观念时代,目前各行各业在供给面逐渐大于需求面的激烈竞争现实环境中,无不以满足消费者需求的行销新观念与做法来求取生存与提升竞争力,此现象便充分地反映出医疗产业的历史发展背景与现况,因此,未来医疗发展的新趋势必然是以病患为中心主轴——以人为尊。
Human health is always an issue that is concerned with, how the development of the medical profession is related to the well-being of people’s livelihood, so the trend of medical development should be the focus of everyone’s discussion. The evolution of the market from the concept of production concept - product concept - sales concept - marketing concept, the current industry in all aspects of supply gradually greater than the demand side of the fierce competition in the real environment, are all to meet consumer demand for new ideas and practices of marketing Taking survival and improving competitiveness, this phenomenon fully reflects the historical development background and current status of the medical industry. Therefore, the new trend of medical development in the future is necessarily centered on the patient’s principal axis—human beings.