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随着信息社会的快速发展,人们绞尽脑汁挖掘广告载体的今天,将广告做在拉手上可谓称得上是一种独具匠心的创意。满车悬挂造型独特的广告拉手,配以色彩鲜艳,富有视觉冲击力的广告画面,为交通工具凭添了一道靓丽的风景线。“拉手”广告的起源与发展由于媒介市场、媒介形式的多样化,商业细分化的结果也导致媒介功能的日趋细分化,而“拉手”广告是媒介细分的
With the rapid development of the information society, people are racked their brains to excavate the carrier of advertising today. Advertising can be described as a unique and creative idea. Full of car hanging modeling unique advertising handle, together with colorful, full of visual impact of the advertising screen, as a means of transport by adding a beautiful landscape. The origins and development of “handle” advertising Due to the diversification of the media market and media forms, the result of commercial segmentation also leads to the gradual breakdown of media functions, while the advertisement of “handle” is the media subdivision