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“水墨金钱+东钱湖字样”的黑白标志,既有中国画的磅礴大气,又不失江南水乡的内敛雅致。“东钱湖”商标自2003年申请注册,以其另类的运作模式走出了一条新奇的创牌之路,短短8年多时间,从无到有,从小到大,从单一到全类……如今的“东钱湖”商标不但在宁波家喻户晓,在浙江省也有较高的知名度,其品牌评估价值已约合人民币3.3579亿元。借湖创牌全类注册明身份东钱湖旅游度假区的开发建设始于2001年,当时,国内著名景点被人抢注现象屡见不鲜,
“Ink Money + East Lake words ” black and white signs, both the magnificent Chinese painting the atmosphere, without losing the introverted elegance of southern Yangtze River. “East Lake” trademark since 2003 to apply for registration, with its alternative mode of operation out of a novel way of creating a brand, just 8 years time, from scratch, from small to large, from a single to the whole Today’s “East Lake” trademark is not only known in Ningbo, Zhejiang Province, also has a high reputation, its brand value has been assessed about 3.3579 billion yuan. By the Lake all kinds of registered brand identity East Lake tourist resort development and construction began in 2001, when the well-known domestic scenic spots have been registered the phenomenon is not uncommon,