目前,我国一般性人才短缺的现状已得到有效缓解,但高层次人才仍然十分短缺,难以满足实际需求。中央召开的“全国人才工作会议”提出“突出重点、切实加强高层次人才队伍建设”。而市场总监(CMO)、销售经理(SM)就是企业经营管理人才队伍的一个重要分支。CMO/SM 业务资格认证由中国市场学会(CMA)组织发起并予以认证。CMO/SM 业务资格认证,是对市场营销管 At present, the general shortage of talent in our country has been effectively alleviated, but high-level professionals are still in short supply and it is hard to meet the actual demand. The “National Talents Work Conference” held by the Central Government put forward “putting emphasis on key points and earnestly strengthening the construction of high-level qualified personnel”. The marketing director (CMO), sales manager (SM) is an important branch of business management personnel. CMO / SM business certification accredited by the China Market Association (CMA) organizations and to be certified. CMO / SM business certification, is the marketing management