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千村植保是锦绣千村农资连锁(北京)有限公司旗下的品牌,作为农资连锁业界的标杆性品牌,与其品牌战略的成功实施策略不可分割。“品牌战略”指的是企业将品牌作为核心竞争力,以获取差别利润与价值的企业经营战略。品牌战略是市场经济中竞争的产物。战略的本质是塑造出企业的核心专长。
Qianchu Plant Protection is a brand owned by Jinxiu Qiancun Agricultural Resources Chain (Beijing) Co., Ltd. As a benchmark brand in the agricultural resources chain industry, it is inseparable from the successful implementation strategy of its brand strategy. “Brand Strategy ” refers to the enterprise business strategy of using the brand as the core competitiveness in order to gain different profits and values. Brand strategy is the product of competition in the market economy. The essence of strategy is to shape the core expertise of the business.