百事可乐在激烈的市场竞争中从小到大、从弱到强,靠的是它的文化竞争力。小企业如何做品牌百事可乐一直是可口可乐的晚辈,早期的“两乐之战”就曾经采取了价格竞争的形式。上世纪30年代时,百事可乐饮料便在世界上首次通过广播宣布,将当时最高价为10美分的百事饮料降价一半,使顾客用5美分就能买到10美分的饮料,从而拉开了美国软 Pepsi in the fierce market competition from small to large, from weak to strong, relying on its cultural competitiveness. How small businesses make the brand Pepsi has always been a Coca-Cola's younger generation, the early “war of two music” has taken the form of price competition. In the 1930s, PepsiCo's beverage was announced for the first time in the world by radio, cutting the then-capped Pepsi 10-cent price by half and enabling customers to buy a 10-cent drink with 5 cents, American soft