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一、产业概况(一)量稳质增,网剧产业进入规范成长期由于观剧习惯改变、“一剧两星”政策、IP热、新媒体发展等多方面因素的综合作用,网剧日益火爆。《2016网络自制剧行业白皮书》显示16年网络自制剧年产量达2079集,加上往年存量,整体市场规模突破5000集。16年网剧年产量在600部左右,网剧产量由14年的激增
First, the industry overview (a) the amount of stability and increase, the net drama industry into the normative growth period due to changes in viewing habits, “a play two stars ” policy, IP hot, new media development and many other factors combined effect, Drama is increasingly popular. The “2016 Network Homemade Theater Industry White Paper” shows that the annual production of home-made dramas in 16 years has reached 2079 sets. In addition to the previous years’ stock, the overall market size exceeded 5000 sets. 16 years of net drama output in 600 or so, net drama production surge from 14 years