随着高校的扩招,在校大学生的规模不断扩大。以高校大学生为消费主体的旅游市场也将成为一个独特而有潜力的细分市场。面对这个特殊的消费群体,该如何发展校园旅游和培养校园导游显得尤为重要。本文从校园导游应具备的素质和营造校园导游氛围以及如何培养优秀的校园导游这个角度进行了探讨。 With the expansion of college enrollment, college students continue to expand the scale. The tourism market, which is dominated by college students, will also become a unique and potential market segment. In the face of this special consumer groups, how to develop campus tourism and training school guides is particularly important. This paper discusses the qualities that campus guides should have and the atmosphere of creating campus guides and how to cultivate excellent campus guides.