2005年,随着整个国家改革开放的进一步深入,再加上信息技术的迅猛发展,传媒业将面临一些新的发展机会,但同时也将受到来自各方面的严峻挑战,某些领域的市场格局有可能发生巨大动荡。在行业内部,媒体竞争的重点将由“渠道为王”转为“内容为王”。整合报道资源,调整报道结构,改 In 2005, with the further deepening of the reform and opening up of the entire country and the rapid development of information technology, the media industry will face some new opportunities for development. However, it will also face severe challenges from all quarters and the market structure in some areas There may be huge turmoil. Within the industry, the focus of media competition will change from “channel as king” to “content as king.” Integrated coverage of resources, adjust the reporting structure, change