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媒体,是指传播信息的介质,通俗的说就是宣传平台,能为信息的传播提供平台的就可以称为媒体了,至于媒体的内容,应该根据国家现行的有关政策,结合广告市场的实际需求不断更新,确保其可行性、适宜性和有效性。随着各种新媒体的层出不穷,信息的传播渠道也日益丰富起来,随着科学技术的发展,逐渐衍生出新的媒体,例如:IPTV、电子杂志等,他们在传统媒体的基础上发展起来,但与传统媒体又有着质的区别。分析了数字媒体给大众社会带来的影响。
Media refers to the media that disseminate information. In other words, media is a platform for propaganda. A media that provides a platform for the dissemination of information can be called a media. As for media content, the media should be based on the existing relevant policies of the country and the actual needs of the advertising market Constantly updated to ensure its viability, suitability and effectiveness. With the endless stream of new media, the channel of information dissemination is also increasingly enriched. With the development of science and technology, new media such as IPTV and electronic magazines are emerging gradually. Based on the traditional media, However, there is a qualitative difference with traditional media. Analyzed the impact of digital media on the mass society.