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高科技的发展、市场竞争的加剧促使境外零售业利用新技术来增强核心竞争力,本文从国外零售企业新技术应用的现状出发,分析了发达国家零售企业利用新技术的内、外部动因。
The development of high-tech and the intensification of market competition urge the overseas retailing industry to use new technology to enhance their core competitiveness. This paper starts with the current situation of the application of new technology by foreign retail enterprises, and analyzes the internal and external motivation of the retailers in developed countries to utilize the new technology.