亲近客户价更高王建兵生产好奇纸尿布的美国金贝利公司，生产每种型号的好奇纸尿布都有３５００万美元的行销预算，其中１００００万美元是用在邮件式的直效行销上。每年美国约有３５０万名新生儿母亲，金贝利公司利用各种调查得到了其中７５％母亲的姓名，公司便以邮件行... Closer to customers’ higher prices Wang Jianbing The American company Kimberly, which produces intriguing diapers, has a $35 million marketing budget for each model of curious diapers, of which $100 million is used for direct e-mail marketing. About 3.5 million newborn mothers in the United States each year, Kimberly used a variety of surveys to get the name of 75% of their mothers, and the company sent them by mail...