继国外名人自创品牌大行其道之后,中国明星也开始利用自己的名气与号召力推广属于自己的品牌,这些品牌多集中在时尚消费品领域,如时装、皮包、香水等。不难发现,越来越多的明星注意到了“名”与“利”之间的必然联系,为了从自己的名气里创造出更多的附加值,更加深入发掘、利用明星效应,于是从参与时尚新品的设计再到自创品牌,形成一股热潮。 After celebrities created their own brands abroad, Chinese celebrities have begun to use their own fame and appeal to promote their own brands, these brands are mostly concentrated in the field of fashion consumer goods, such as fashion, handbags, perfume and so on. It is not difficult to find that more and more stars have noticed the inevitable connection between “name” and “profit”, in order to create more added value from their own fame, to further explore and use the star effect. Therefore, from participating in the design of new fashion products to creating their own brands, an upsurge emerged.