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2014年12月,笔者制作的电视宣传片《花毽》获得第32届米兰国际体育电影电视节体育短片单元提名奖,这是北京电视台首次获此殊荣。电影节组委会共收到来自55个国家和地区选送的954部作品,从中选出150部,参与35个奖项的角逐。短短30秒的《花毽》宣传片脱颖而出,受到国际评委赞许。笔者以此为契机,浅析传统体育题材电视宣传片制作的一些心得体会。一、电视宣传片的分类与功能电视宣传片是频道间、栏目间,区别于其它的标识。
In December 2014, the TV commercial “Hua Tuo” made by the author won the nomination award for the sports short film unit of the 32nd Milan International Sports, Film and Television Festival. This is the first time Beijing TV Station has won this award. Film Festival Organizing Committee received a total of 954 works sent from 55 countries and regions, from which 150 were selected to participate in the competition of 35 awards. Just 30 seconds of “Scape” promo come to the fore, praised by international judges. I use this as an opportunity to analyze some of the feelings of the traditional sports theme TV commercials. First, the classification and function of TV commercials TV channels are between channels, columns, different from the other logo.