连锁零售业飞速发展，引发中国消费品销售渠道的巨大振荡——大卖场日益增长的销售额在厂家整体出货量中所占的比例越来越高，对一个产品，甚至一个企业来说，大卖场已经成为决定生死的重要力量。了解大卖场店铺形态、发展策略，制定与之相应的产品、价格、促销、储运、库存、 The rapid development of chain retail industry, triggering a huge Chinese consumer goods sales channel oscillation - the growing sales of supermarkets in the overall shipments of manufacturers as a proportion of the higher and higher, for a product, or even a business, large Marketplace has become an important force in determining life and death. Understand the shape of supermarkets stores, development strategies, develop the corresponding products, prices, promotions, storage and transportation, inventory,