动画形象是动画片的代言人,是动画片生存的支柱。美国利用其塑造出的经典动画形象,加之其良好的商业运作,通过动画衍生品获取了巨大的经济利润。日本不仅依靠其成功的动画形象拉动了动画产业的崛起,更是借助其富含深意的动画形象宣扬民族文化,提高了日本的国际认知度。中国动画形象由于其创作理念和创作目标的局限性,社会影响力及其商业和文化价值都有明显差距。动画形象的塑造应当引起行业从业者的极大重视。 Animation image is the cartoon’s spokesperson, is the pillars of the animation survival. The United States, using the classic animated image it created, together with its good commercial operation, has made huge economic profits through animation derivatives. Not only has Japan relied on its successful animated image to stimulate the rise of the animation industry, it has also used its rich animated image to promote its national culture and enhance its international recognition. Due to the limitations of its creative concept and creative goals, there is a clear gap between social influence and commercial and cultural values ​​in China’s animation image. The creation of animated images should attract great attention from practitioners in the industry.