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创意是广告的灵魂,是“将广告赋予精神和生命”的活动。在信息纷繁交错的今天,互动体验式商业广告顺应时代的要求,迎合生活的节奏,为广告的诉求找到新的思路,为商品的宣传提供了广阔的空间,现代互动体验式商业广告通过多种媒体及方法,调动消费者的参与积极性,通过商品不同的表达形式与消费者进行互动交流,对商业广告给予关注、引起联想,从而引发情感共鸣,达到最终的沟通效果。
Creativity is the soul of advertising and is an activity that “gives advertising to spirit and life.” In the information staggered today, interactive experience commercial ads comply with the requirements of the times, to cater to the rhythm of life, to find new ideas for the appeal of the ads for the promotion of goods provides a broad space for modern interactive experience commercial advertising through a variety of Media and methods to mobilize the enthusiasm of consumers to participate in the exchange of views with consumers through different forms of expression of goods to pay attention to commercial advertisements and cause associations so as to trigger emotional resonance and achieve the ultimate communication effect.