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本文通过分析AR技术的特点,结合国外的相关案例解析AR技术在平面媒体中的优势和作用,从而为传统纸媒实现全新的价值体验寻求新的发展思路。
By analyzing the characteristics of AR technology and analyzing the advantages and functions of AR technology in print media in combination with the relevant foreign cases, this paper tries to find a new way for traditional paper media to realize a brand new value experience.