《国家“十二五”时期文化改革发展规划纲要》提出“支持中小文化企业发展”的要求。本文认为,中小文化企业特别是中小民营文化企业是文化内容创作与生产的主力军。基于文化产业发展对内容为王的必然要求,需要大力扶持民营文化内容生产企业。本文提出了政府应采取的具体政策措施和企业自我发展的基本对策。 “National” Twelfth Five-Year “Cultural Reform and Development Plan” proposed “support for the development of small and medium cultural enterprises ” requirements. This paper argues that small and medium-sized cultural enterprises, especially small and medium-sized private cultural enterprises, are the main force in the creation and production of cultural contents. Based on the inevitable requirement that the development of the cultural industry is king, it is necessary to vigorously support the producers of private cultural contents. This article puts forward the specific policies and measures that the government should take and the basic countermeasures for self-development of enterprises.