论文部分内容阅读
广告是商品经济的产物。广告的传播手段,随着社会的发展也在不断变化。人类社会经历了以口头叫卖、店铺招牌为主的古代广告形式和以印刷广告为主的近代广告形式之后,进入20世纪,出现了现代广告。现代广告是现代社会商品经济高度发展的产物。现代广告渗透于社会生活的各个领域。它不仅是传播经济信息的工具、开拓市场的手段、也是指导消费的向导,它有力地促进物质文明和精神文明的建设。谁尊重广告经营人才,谁就会重视培养和大胆使用广告经营人
Advertising is the product of a commodity economy. The means of advertising dissemination is constantly changing with the development of society. After the human society experienced ancient advertising forms mainly based on oral sales and shop signs, and modern advertising forms based on print advertisements, it entered the 20th century and modern advertisements appeared. Modern advertising is a product of highly developed commodity economy in modern society. Modern advertising penetrates into all areas of social life. It is not only a tool to disseminate economic information, a means to open up markets, but also a guide to guide consumption. It effectively promotes the construction of material civilization and spiritual civilization. Whoever respects advertising business talents, who will pay attention to training and bold use of advertising operators