2014年是国内投资理财市场快速发展的一年,得益于互联网在金融市场的空前延展,互联网金融无异于被投入传统金融市场的一条鲶鱼。面对季末考评时惨淡的存款数,曾经呼风唤雨的银行业大佬们,如今也只能望洋兴叹。虽然和传统金融业相比,互联网金融的体量远未达到“洋”的级别,但是其所带来的头脑风暴却正在改变着人们的理财习惯。 The year 2014 witnessed a rapid development of the domestic investment and financial market. Thanks to the unprecedented expansion of the Internet in financial markets, Internet finance is no different from that of a catfish being invested in traditional financial markets. In the face of dismal deposit numbers at the end of quarter examinations, banking bosses who used to do what they want to do now can only feel disappointed. Although the scale of internet finance is far below the level of “foreign” compared with the traditional financial industry, the brainstorming it brings is changing people’s financial habits.