众筹作为一种新兴的融资方式,颇受中小企业和创业者的喜爱:一来可以融到项目资金,二来可以通过项目平台推广自己的企业和产品。2014年5月,主营湖南常德牛肉米粉的伏牛堂餐厅与众筹平台追梦网合作,进行了一次名为“寻找647位‘霸蛮’堂客”的众筹活动。这次众筹的目的区别于一般的产品众筹:并非是为了某款产品的生产而筹集资金,而是为了精准地找到产品的目标顾客群体。 As a new financing method, crowdfunding is favored by small and medium-sized enterprises and entrepreneurs: one can integrate project funds and the other can promote their own enterprises and products through the project platform. In May 2014, the Fun Niu Tang Restaurant, which specializes in beef noodles in Changde, Hunan Province, cooperated with the crowdfunding platform “Dream Catcher” to conduct a crowdfunding campaign called “Looking for 647 Barbarians”. The purpose of the crowdfunding is different from that of the general product crowdfunding: not for the purpose of raising funds for the production of a certain product, but for precisely finding the target customer group of the product.