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短短几年,网络、手机等新媒体闯入了现代人的社会生活。据统计,我国网民总人数已近5亿人。而作为互联网重要的应用方式,微博对传统媒体的冲击不言而喻。同样,微博的运营也争夺着传统媒体的资源和广告客户,面对这种形势,传统媒体应如何应对?本文以天津电视台都市频道的新闻节目《都市报道60分》和《观点强中强》等新闻节目为例,探讨以电视媒体为代表的传统媒体与网络和微博的合作方式。
In just a few years, new media such as the Internet and mobile phones broke into the modern life. According to statistics, the total number of Internet users in China has nearly 500 million people. As an important application of the Internet, microblogging impact on traditional media is self-evident. Similarly, microblogging operations also compete for resources and advertisers of traditional media, the face of this situation, the traditional media should be how to deal with? In this paper, the Tianjin TV City Channel news programs, “60 reports” and “ ”And other news programs as an example to explore the television media as the representative of the traditional media and the network and microblogging cooperation.