从去年年底至今年年初,运动品牌曾发起一轮涨价潮。近阶段,第二轮涨价潮又喧嚣尘上。从巳举办的第四季度订货会来看,运动品牌仍有平均两位数涨幅。但是质疑也同时产生,运动品牌的持续涨价是否会形成一种惯性,这也便成为了业界探究的焦点话题。近几年,中国体育用品行业飞速发展,每年超过35%的行业复合增长率使得各个企业都得到了快速发展。不过,进入2010年,中国体育用品市场增长幅度降至15%,依靠开店提升销售的成长路径已经很难实现。因此,在高成本时代,为了持 From the end of last year to the beginning of this year, sports brands have launched a wave of price increases. In recent stages, the second wave of price hikes is noisy. From the fourth quarter already organized orders point of view, sports brands still have an average double-digit gains. However, questions also arise at the same time. Whether the continuous price increase of sports brands will form an inertia has become the focus of discussion in the industry. In recent years, the rapid development of China’s sporting goods industry, with more than 35% of the industry compound annual growth rate has led to rapid growth of all enterprises. However, entering 2010, China’s sportswear market growth rate dropped to 15%, relying on shop sales growth path has been difficult to achieve. Therefore, in the high-cost era, in order to hold