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药品类销售额占医药商品销售额的90％以上。我国药品市场,按传统大体分为:大城市、中等城市、小城市(即县和县级市)三个层次。第三层次的药品市场承担着广大农村药品市场的供应工作。抓好第三层次的药品营销重点,既有社会效益又有经济效益。当今发达国家重视利用按单个品种销售额大小顺序,作为分析医药市场抓营销重点的一种基本手段,用以调整企业的营销策略,提高企业的利润水平。进行对各商品销售额排序的系统工程,可以进一步了解销售结构变化、销售量的变化、单一品种年效益变化。1992年,我司药品销售额增长40％(市内增长一成
Pharmaceutical sales accounted for more than 90% of sales of pharmaceutical products. The pharmaceutical market in our country is roughly divided into three levels: big cities, medium cities and small cities (ie, county and county cities). The third level of the pharmaceutical market undertakes the supply of the vast rural drug market. Do a good job of the third level of drug marketing focus, both social and economic benefits. Today, the developed countries attach great importance to the use of sales by size and order of individual varieties, as the analysis of the pharmaceutical market focus on marketing a basic means to adjust the marketing strategy of enterprises and improve the profitability of enterprises. Conducting systematic sorting of sales of various commodities can further understand changes in sales structure, changes in sales volume, and changes in the annual benefit of a single variety. In 1992, our sales of pharmaceutical products increased by 40% (10% increase in the city